Edwards & Co started in 2014 when at the time, you didn't have many options. The overpriced, over-designed prams didn't suit everyday parenting, and others focused on "game-changing" features that you didn't really need.

Mark Edwards had a vision to make parenting a smoother ride...because there's nothing worse than leaving your pram on the side of the road when you don't know how to fold it to get it back into your car. (True story!)